Pepsi Ad Kendell Jenner apology?
The Pepsi ad with Kendell Jenner participates in a photo shoot before joining a group of protesters and offering a Pepsi to a stoic police officer, was accused of appropriating the Black Lives Matter movement and using social justice to sell soda.
The ad uses imagery from Black Lives Matter protests to depict Jenner as a fighter for social justice who unites police and protestors by offering a cop a refreshing can of Pepsi.
In the 2-minute-39-second “short film,” Jenner throws off the chains of the modeling industry by taking off her wig, then leaving a photoshoot to join a protest. After sharing some knowing nods and #woke-ass fist bumps with her fellow protestors, the Keeping Up with the Kardashians star manages to bring everyone together by … handing a cop a Pepsi. The message is clear: All those Women’s Marches, Black Lives Matter protests, and demonstrations outside Trump Tower would be much more effervescent—and effective!—if someone had just brought some soda.
The NY Times reports, Pepsi has apologized for a controversial advertisement that borrowed imagery from the Black Lives Matter movement, after a day of intense criticism from people who said it trivialized the widespread protests against the killings of black people by the police.
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” the company said in a statement on Wednesday. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”
“This Pepsi ad with Kendell Jenner trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place,” activist DeRay McKesson told NBC News correspondent Gabe Gutierrez
J Walter Thompson Speaks out against Pepsi
“How nobody raised their hand and said, ‘This is super tasteless appropriation and maybe, we should just do literally anything else’ is perplexing to me,” J. Walter Thompson, a copywriter at one of the longest-running ad agencies, told ATTN: in regards to the Pepsi ad. See his contributions to the advertising world here.